by Albright Labs
Sendly vs Mailchimp for Small Organizations
Mailchimp sends your campaigns for you. Sendly sends them through the email account you already have. Here is what that difference means for cost, deliverability and day-to-day work.
- Comparison
- Mailchimp
Sendly Blog
Comparisons, guides and product news from the Sendly team.
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The List Work That Protects Your Sender Reputation
Bounces, catch-all addresses, generic inboxes and name errors do more damage to sender reputation than anything in the email body. List preparation decides whether a campaign is viable at all.
- Lists
- Deliverability
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Unsubscribe Handling That Protects Your Domain
An unsubscribe link that renders correctly and does nothing is worse than none at all, because the recipient who tried to leave reaches for the spam button instead. The failure is common and invisible from the outside.
- Deliverability
- Compliance
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The Email Setup That Decides Whether You Reach the Inbox
Most deliverability problems are decided during setup, not during writing. Domain choice, authentication, mailbox provider and sender address matter more for inbox placement than any subject line.
- Deliverability
- Infrastructure
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What a Sending Tool Should Do, and What It Should Not
Sending tools are sold on automation, and the automation is the least important part. The features that decide whether you keep a sending domain are unglamorous, and several of the headline ones are actively harmful.
- Deliverability
- Infrastructure
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What CAN-SPAM Actually Requires
Commercial email to a business address is legal in the US without prior consent, which surprises people on both sides of the argument. The requirements are short, specific and mostly about honesty, and the one people miss is the postal address.
- Compliance
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When to Pause a Campaign, and What to Check First
Two numbers should stop a campaign immediately, and the instinct in both cases is to push through and fix it next time. That instinct is the expensive one, because the damage attaches to the sending domain.
- Deliverability
- Metrics